A cousin to the classic sans serifs, Standard is an alternative that is considerably warmer and a bit more idiosyncratic. This is a Continental lineale that was popular in Switzerland in the 1950s and later in the United States. Standard CT contains 26 styles and family package options.ĬastleType was commissioned in 1991 by San Francisco Focus magazine to digitize three members of the Standard family. Standard CT was designed by Jason Castle and published by CastleType. For the free version, check out Dafont Free. The formats available include PostScript OTF and TrueType TTF. Purchase the entire font family from Berthold Types. Don’t be afraid to experiment with italics, serifs, or even retro typefaces. With its uncomplicated, straightforward nature, Akzidenz-Grotesk makes a perfect pairing for fun fonts. Related: Here’s The Font Target Corporation Uses to Position Itself as a Leading Retail Brand Proportions such as looser spacing at smaller text sizes were a nod to old practices of designing and engraving metal type. This is seen in the folded-up apertures of letters such as ‘a’ and ‘c’. Modern type designers liken these letterforms to the Didone serif fonts that were standard in the 19th Century. The absence of adornment and flourishes seen in more decorative types of the late 19th Century gives it a sense of simplicity. Akzidenz-Grotesk CharacteristicsĪs with most sans serifs, Akzidenz-Grotesk has all letter strokes of similar width, making it “ monoline” in structure. Several other fonts AG Light Italic, Super Italic, Light Condensed, Condensed, Medium Condensed, Extrabold Italic, Light Extended Italic, Extended Italic and Medium Extended Italic were added to the typeface family in 2001.īerthold AG exclusively offers Akzidenz-Grotesk up to this day. This meant a larger character set while keeping the characteristics of the 1898 letters.īerthold added AG Medium Italic (1963), AG ExtraBold (1966), AG Italic (1967), AG ExtraBold & Italic (1968), and AG Super (1968). In the 1950s, Berthold’s then-art director Günter Gerhard Lange started a project to enlarge the typeface family. The Theinhardt Foundry later merged with Berthold and supplied the regular, medium, and bold weights. The design originated from Royal Grotesk light by Ferdinand Theinhardt. This gave the typeface “a functional, formal rightness that transcends the whims of fashion”. It has been recognized as a work of anonymous typecutters who were familiar with the finest subtleties and principles. Akzidenz-Grotesk is considered to be a traditional, general-purpose typeface widely used in German printing during the 19th Century.
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